The Lean Startup Paperback By Eric Ries

Eric Ries, an American entrepreneur, has written this remarkable book by combining the lessons from his own experiences with the Lean methodology. In the book The Lean Startup, he talks about the importance of iterative testing for product development instead of spending months, or even years, developing a product that no one wants. He emphasizes the importance of starting with an idea and testing it, learning from it, testing again, and repeating the process multiple times to develop a product that will be most useful and in demand.