The E-Myth Revisited Paperback by Gerber, Michael E.
The E-Myth Revisited Paperback by Gerber, Michael E.
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The E-Myth Revisited by Michael E. Gerber is all about deconstructing the idea that starting a business leads to nothing but freedom, happiness, and profit. It counters the conception that anyone who is good at doing something will be good at running a business. It offers a blueprint for transformational entrepreneurship. By embracing the three hats, building robust systems, shifting your focus to working on the business, and creating a company that can thrive independently, you can elevate your entrepreneurial journey to new heights.